Four trades, one crew, one phone number

A first website for a Tyler crew that does concrete, landscaping, painting and fence repair. Built from a business card: a nursery bench of plant tags, a lawn edge mowed by a walking crew, a work journal the owner fills from a phone.

Client
C & E Construction and More
Where
Tyler, Texas
Trade
Concrete, landscaping, painting, fence & gate
Pages
23 indexed pages
Built
2026
The C & E Construction and More home page at desktop width
The C & E Construction and More home page on a phone

Captured from the live site, ceconstruction.auzi.ai. Not a mockup.

What they had

A business card and a phone number

C & E had no site, no logo file and no photos of finished work yet. What it had was a red business card listing four trades and a number to call. Everything on the site had to come from that card, or be something the owner could add later.

Four trades that usually take four calls

Someone with a cracked driveway, an overgrown yard, peeling paint and a gate that drags normally calls four companies. The site has to make it obvious, in one screen on a phone, that one crew covers all four.

The idea

A garden-center bench

Each trade is a nursery plant tag staked in a bed of soil: the tag names the trade and tells you what to do with it, the way a tag tells you how much sun a plant wants. It suits a crew that does landscaping, and it makes four trades feel like one row of stock instead of four companies.

The lawn edge, mowed

The edge of each page is a strip of lawn drawn blade by blade. On each page one mowing crew walks it at a walking pace, and the grass behind them is cut to an even height. Other pages show the lawn already cut or waiting for its turn.

Close-up of the C & E site: the lawn edge with the mowing crew, drawn blade by blade
Close-up of the C & E site: the lawn edge with the mowing crew, drawn blade by blade, captured mid-motion from the live site.

What we built

  • Home, a services hub and a page for each of the four trades
  • A work journal the owner adds to from /admin, with an archive per trade, newer and older links and share buttons
  • Service area by county and town, each town with a link that fills in the estimate form
  • A free-estimate form that emails the request, and says so plainly when it can’t
  • About, privacy, a thanks page and a 404 in the same world

So it gets found

  • One JSON-LD graph per page: the business, each service, each journal entry, breadcrumbs and FAQs
  • A share image drawn for every page, so a link texted to a neighbor shows the job, not a blank card
  • Sitemap with each entry’s own date, robots, llms.txt, icons and a manifest
  • Vercel Web Analytics, with no cookie banner needed

Measured

Speed, phone
99/100

Lighthouse performance score, mobile profile.

Home page
324KB

Everything the home page downloads on a phone, compressed.

Largest paint, phone
1.4s

When the biggest thing on the first screen has drawn.

Accessibility
100/100
SEO
100/100

Lighthouse 12.8 on the live home page, 29 September 2026: mobile profile (simulated slow 4G) unless a figure says desktop. Scores move a little from run to run.

What we left out

Until the crew’s own photos arrive, the journal uses licensed stock photos, each one marked as illustrative, never passed off as a C & E job.

No reviews, years in business, license numbers or project counts are on the site, because none were confirmed.

Want one built around your business?

A few questions about your business and what you need. We read every one and write back with what we’d build, what it takes, and a written quote.

Start a project
  1. 1 You answer a few questions, about five minutes.
  2. 2 We look at your business and anything you already have.
  3. 3 You get a written plan and a fixed quote.