A rebuild for a Noonday concrete company whose old site pointed at a domain nobody owned and had a form that could not send. The new one is built from the paperwork of a pour: the delivery ticket, the detail drawing, a crew screeding the slab.
Captured from the live site, marquez-concrete.ikecastillo.com. Not a mockup.
The old site’s canonical tags and share images all pointed at marquez-concrete.com, a domain that was never registered. Search engines were told the real page lived somewhere that didn’t exist, and every link shared from it showed up with no picture.
The estimate form depended on a third-party key that was never set, so requests went nowhere. Nobody would have known until they wondered why no one called back.
Two of the photos on the old site look like stock or another company’s job, one with a mixer lettered for a different company. The rebuild uses the company’s own job photos and leaves those two out.
Every load of concrete arrives with a printed delivery ticket stamped with the time it got there, and the company’s whole pitch is that it shows up on the day it said. So the site is that ticket: carbonless copies in white, canary and carbon, values typed in dot-matrix, an ON TIME stamp, and a detail drawing for each service.
The page edge is a slab in section: fresh concrete, gravel in the cut face, rebar on chairs, crushed stone under it. A crew works across it, each at their own pace: a screed pair pulling the straightedge, a raker ahead of them, a bull-floater behind, an edger kneeling on the cured stretch and a wheelbarrow runner at the truck, while the mixer pours. Every planted foot stays planted.
Lighthouse performance score, mobile profile.
Everything the home page downloads on a phone, compressed.
The job photo; the largest thing on the first screen.
Lighthouse 12.8 on the live home page, 29 September 2026: mobile profile (simulated slow 4G) unless a figure says desktop. Scores move a little from run to run.
A “100+ projects” line on the old site had nothing behind it, so it is gone.
One of two testimonials read like the company thanking the customer, so only the one in the customer’s own words is printed.
A few questions about your business and what you need. We read every one and write back with what we’d build, what it takes, and a written quote.