A redesign for a Georgetown window-tint shop whose site already booked and priced jobs but leaned on generated pictures. The new one opens on the shop’s own footage of its front with one sheet of 3M film laid across it: through the film on one side of a line, clear glass on the other, and the measured numbers for every shade.
Captured from the live site, www.shadecustomstx.com. Not a mockup.
The shop already had the hard parts: booking and published prices from Square, a journal, a page on the Texas tint law. The home page leaned on generated illustrations, outlined “ghost” words and numbered labels that could have belonged to any shop.
The tint-removal page had two before-and-after sliders with no photos behind them, and the home and commercial page used generated panels, while fifty-odd cars the shop had actually tinted sat in the gallery.
A tint shop sells darkness by holding film up to the light. So the site is the sample card: each section of the home page is a shade darker than the one above it, from near-clear down to limo, and prints its shade in the margin the way a film liner prints the percentage.
The first picture is the shop front with one sheet of film laid across it from the left edge to a single line; to the right is clear glass. The film darkens what is behind it by its measured transmission. Drag the line, pick a shade, and the sheet reads that shade’s numbers from 3M and whether it is legal on Texas front windows. On load the film is laid in once, the way an installer lays it.
The first frame of the shop footage, timed in Chromium with the CPU slowed 4× on a 1.6 Mbps connection. It was 2.2 s before the shop’s ad tags were moved to load after the page.
Lighthouse performance score, desktop profile. The phone profile scores 57: the shop’s Google Ads, Analytics and Meta tags are about 560 KB of script, and they now wait until the visitor scrolls or taps, or three seconds after the page has loaded.
Lighthouse 12.8 on the live home page, 29 September 2026: mobile profile (simulated slow 4G) unless a figure says desktop. Scores move a little from run to run.
The empty before-and-after sliders became a drawing of a rear window, captioned as a drawing, until the shop photographs a real pair.
Four job photos and the hero footage only exist in black and white, so they are shown that way.
The shop runs Google Ads, Google Analytics and the Meta pixel, and they stay. They now load after the page does, and a call or booking tap made before they arrive is held for up to 0.8 s so the conversion still reaches the ad account.
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